Blog
What we learn running campaigns.
No recycled listicles. Every post here comes out of live client work across search, AI search, paid media, content and websites. If it did not move a number for someone, we do not write about it.
24 articles · updated as we publish
Education
Why parents look at your school and never enquire
We searched 28 Coimbatore schools by name. Google showed a knowledge panel on 4 and a local pack on 9, and 8 of those packs held only that school.
2026-09-14 · 6 min read
Education
How do parents choose a school? We read 322 searches
Coimbatore school search runs in two grammars. Parents compare on board and shortlist while naming no school at all, then search you by name to check fees. Comparison demand is 45.1 times admission demand.
2026-09-12 · 8 min read
Education
Do schools rank for their own name? 27 of 28 do
We searched 34 Coimbatore schools by name: 27 of the 28 that returned results rank first for themselves. The real gap is who owns the other slots.
2026-09-12 · 5 min read
Education
What a school homepage must show a parent
We fetched 30 Coimbatore school homepages with JavaScript off. Of the 27 readable ones, 12 miss three or more of the six basics a parent needs.
2026-09-09 · 8 min read
GEO
What you actually block when you block AI crawlers
We read the crawler documentation at Google, OpenAI, Perplexity and Meta and counted 29 named fetch paths. Only one of the four separates AI training from live answers.
2026-09-08 · 8 min read
Education
Best CBSE schools in Coimbatore? We audited 30 sites
We fetched 30 Coimbatore school homepages the way a crawler sees them. Most never say which board they follow, and page one is mostly listicles rather than schools.
2026-09-07 · 8 min read
Education
When should a school start its admission marketing?
Coimbatore school search peaks in March and bottoms in August. We measured five keywords over three complete years and compared every window against a flat year, which is where the usual September to March framing falls apart.
2026-09-04 · 7 min read
Education
Do meta descriptions still matter? What Google does
Google builds most snippets from the page itself and uses your meta description only sometimes. On 24 Tamil Nadu engineering college homepages that exposed meta tags, 8 had no description at all, while every one of the 25 that resolved a title tag had one.
2026-09-03 · 6 min read
Education
How to increase admission enquiries: start with the path
We fetched 30 Tamil Nadu engineering college homepages without JavaScript. Seven gave a crawler no way to make contact. What to fix before you spend.
2026-08-31 · 9 min read
SEO
How to choose a digital marketing agency in Coimbatore
We measured every site ranking on three Coimbatore agency searches. Domain Rating tracked position no better than chance, and 8 of 14 provider sites rank for under 100 keywords in total.
2026-08-28 · 9 min read
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