Blog
What we learn running campaigns.
No recycled listicles. Every post here comes out of live client work across search, AI search, paid media, content and websites. If it did not move a number for someone, we do not write about it.
18 articles · updated as we publish
Education
When should a school start its admission marketing?
Coimbatore school search peaks in March and bottoms in August. We measured five keywords over three complete years and compared every window against a flat year, which is where the usual September to March framing falls apart.
2026-09-04 · 7 min read
Education
Do meta descriptions still matter? What Google does
Google builds most snippets from the page itself and uses your meta description only sometimes. On 24 Tamil Nadu engineering college homepages that exposed meta tags, 8 had no description at all, while every one of the 25 that resolved a title tag had one.
2026-09-03 · 6 min read
Education
How to increase admission enquiries: start with the path
We fetched 30 Tamil Nadu engineering college homepages without JavaScript. Seven gave a crawler no way to make contact. What to fix before you spend.
2026-08-31 · 9 min read
SEO
How to choose a digital marketing agency in Coimbatore
We measured every site ranking on three Coimbatore agency searches. Domain Rating tracked position no better than chance, and 8 of 14 provider sites rank for under 100 keywords in total.
2026-08-28 · 9 min read
GEO
How do you get cited by Perplexity? We measured nine sites
Perplexity documents two fetchers and a firewall step, but never says how it selects citations. What its own docs, one peer-reviewed study and nine Indian page-one domains actually show.
2026-08-27 · 5 min read
Education
When Tamil Nadu engineering admission search peaks
We measured ten Tamil Nadu engineering admission keywords over three years. Demand runs May to August, and college-choice searches peak first.
2026-08-26 · 7 min read
GEO
What kind of website gets cited by every AI engine?
We measured 29 page-one Indian domains across seven AI engines. All 29 were cited by six of them. The seventh returned zero for every single one.
2026-08-21 · 8 min read
SEO
How do you know if your SEO agency is working?
Google publishes the questions to ask and the numbers that matter. Five checks you can run yourself, and what 30 college homepages showed us.
2026-08-20 · 5 min read
GEO
Does ChatGPT recommend local businesses? We checked 27
We pulled AI citation counts for 27 Coimbatore businesses ranking on Google page 1. Twenty-one had no ChatGPT citation at all. Here is what split them.
2026-08-18 · 5 min read
GEO
Generative engine optimization India: rank is not enough
Ranking on page 1 of Google India does not get you into its AI Overview. We measured five commercial queries across five industries and the two lists only partly overlap.
2026-08-17 · 9 min read
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