Blog
What we learn running campaigns.
No recycled listicles. Every post here comes out of live client work across search, AI search, paid media, content and websites. If it did not move a number for someone, we do not write about it.
15 articles · updated as we publish
SEO
How to choose a digital marketing agency in Coimbatore
We measured every site ranking on three Coimbatore agency searches. Domain Rating tracked position no better than chance, and 8 of 14 provider sites rank for under 100 keywords in total.
2026-08-28 · 9 min read
GEO
How do you get cited by Perplexity? We measured nine sites
Perplexity documents two fetchers and a firewall step, but never says how it selects citations. What its own docs, one peer-reviewed study and nine Indian page-one domains actually show.
2026-08-27 · 5 min read
Education
When Tamil Nadu engineering admission search peaks
We measured ten Tamil Nadu engineering admission keywords over three years. Demand runs May to August, and college-choice searches peak first.
2026-08-26 · 7 min read
GEO
What kind of website gets cited by every AI engine?
We measured 29 page-one Indian domains across seven AI engines. All 29 were cited by six of them. The seventh returned zero for every single one.
2026-08-21 · 8 min read
SEO
How do you know if your SEO agency is working?
Google publishes the questions to ask and the numbers that matter. Five checks you can run yourself, and what 30 college homepages showed us.
2026-08-20 · 5 min read
GEO
Does ChatGPT recommend local businesses? We checked 27
We pulled AI citation counts for 27 Coimbatore businesses ranking on Google page 1. Twenty-one had no ChatGPT citation at all. Here is what split them.
2026-08-18 · 5 min read
GEO
Generative engine optimization India: rank is not enough
Ranking on page 1 of Google India does not get you into its AI Overview. We measured five commercial queries across five industries and the two lists only partly overlap.
2026-08-17 · 9 min read
GEO
SEO vs GEO: what Google says and what we measured
Google says optimising for its AI features is still SEO, and its own documentation lists the GEO tactics you can skip. But Google is not the only engine. Across the same 8 Indian agency sites, Google AI Mode returned 971 citations and ChatGPT 27.
2026-08-14 · 7 min read
SEO
What is an SEO audit? Google publishes the spec
Google publishes what an SEO audit should deliver and how to judge one. Here is that spec, plus what a first-pass audit found across 30 homepages.
2026-08-13 · 7 min read
GEO
Can AI crawlers read JavaScript sites? We read the docs
Google documents that its Search crawler renders JavaScript. Anthropic documents that its fetch tool does not. We counted 18 named fetch paths across four platforms: one documented yes, one documented no, and sixteen silences.
2026-08-13 · 8 min read
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